Warid Telecom
INTRODUCTION
Background of the Report: Our Course Instructor Mr. Md. Farhan Faruqui recommended us to prepare a report on "Warid Telecom" which will be regarded as the Term Paper for the summer 2007 semester. The report was supposed to find linkage among real-life advertisements by Warid Telecom and the theories taught in the classes of the course of Consumer Behavior.
Statement of the Problem: The report will try to answer the following questions:
Is Warid Telecom applying the theories of Consumer Behavior in their marketing activities?
Are the methods effective?
Do the Consumers like their marketing activities?
What is Warid's position in the market compared to other companies?
Will these promotional messages ensure future success for Warid Telecom?
What else Warid Telecom can do to ensure future success?
Statement of Purpose: The report will serve the following Purposes:
Defining the practical......
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Approximate Word Count: 12226
Approximate Pages: 49 (250 words per double-spaced page)
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