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Microsoft Xbox 360 Vs Sony Playstation 3 Marketing

The US is the largest market for video games, worth some $10.5 billion in 2005. Almost half of US households own and play games on a PC, game console, or portable game player. But the video gaming industry is in the middle of a midlife crisis — facing aging consoles, layoffs, slower growth, and a disgruntled customer base. The industry is responding with major equipment upgrades, online gaming, new titles to reach non-gamers, and ad-supported online and console gaming.
The next three years will see a generational shift for home game consoles and increased broadband connectivity for all game-playing devices, but this will be an evolutionary rather than a revolutionary shift. Publishers and hardware manufacturers must explore new business models and distribution options to add revenues and retain profitability.
Microsoft's Xbox 360, shown to industry professionals at the E3 2005 expo, has Redmond lighting up the leader board in the game console market. High-definition games, free......


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Approximate Word Count: 2402
Approximate Pages: 10 (250 words per double-spaced page)

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