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Running head: MISSION, VISION, AND VALUES PAPER

Mission, Vision, and Values Paper
Kari L Page
University of Phoenix
MBA580
August 6, 2007
Goutam Sinha


Mission, Vision, and Values Paper
The Dairy Queen system's recipe for success has been simple for more than 60 years. It's been a combination of hard-working people who own and operate restaurants and great-tasting food and tempting treats served in our establishments. The founders of the Dairy Queen system were men and women who introduced a new kind of dessert treat and, in the process, developed the foundation of the franchising industry. The history of the Dairy Queen system is a story of a unique product that created an industry (Dairy Queen, 2007).
"Our phenomenal story began with a 10 cent sale of a then unnamed product on August 4, 1938, in Kankakee, Illinois. A father and son in the mix plant business in Green River, Illinois, had been experimenting with a soft frozen dairy product for some time. They......

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Approximate Word Count: 885
Approximate Pages: 4 (250 words per double-spaced page)

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