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Marketing Plan

Contents
1.0 Executive Summary 5
2.0 Situation Analysis 6
2.1 Market Summary 6
2.1.1 Market Demographics 7
2.1.2 Market Needs 8
2.1.3 Market Trends 9
2.1.4 Market Growth 10
2.2 SWOT Analysis 10
2.2.1 Strengths 10
2.2.2 Weaknesses 11
2.2.3 Opportunities 11
2.2.4 Threats 11
2.3 Competition and Buying Patterns 12
2.4 Product Offering 12
2.5 Keys to Success 13
2.6 Critical Issues 14
3.0 Marketing Strategy 14
3.1 Mission 14
3.2 Marketing Objectives 15
3.3 Target Markets 15
3.4 Positioning 16
3.5 Strategies 17
3.6 Marketing Mix 18
3.7 Marketing Research 19
4.0 Financials 19
4.1 Sales Forecast 19
4.2 Expense Forecast 20
5.0 Controls 20
5.1 Implementation 21
5.2 Marketing Organization 21
5.3 Contingency Planning 21

1.0 Executive Summary
Natural Curves is a start-up retail clothing store located in downtown Miami, Florida. The clothing line is designed specifically for plus-size women and is designed for three different age groups, 25-34, 35-44, and 45-54.......


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Approximate Word Count: 2990
Approximate Pages: 12 (250 words per double-spaced page)

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