How Strategic Planning Helps In Ensuring The Survival And Growth Of An Organisation
HOW STRATEGIC PLANNING HELPS IN ENSURING THE SURVIVAL AND GROWTH OF AN ORGANISATION.
Undergoing the process of strategic planning can go a long way in helping to ensure the survival and growth of an organization it seeks to eliminate the weaknesses of an organization and to confirm its strengths. It also analyses the environment and other factors that might affect the smooth running of an org and tries to rectify them accordingly and also to give the organization competitive advantage.
Kevin Scholes and Gerry Johnson define strategic planning as "A sequence of analytical and evaluative procedures to formulate an intended strategy and the means of implementing it " In undergoing the process of strategic planning two sub-processes come into play which are namely BSTEP analyses and SWOT analyses , and these two make up strategic planning.
In BSTEP (Business: Socio-Cultural: Technological: Economic: Political) analyses the management will be analyzing the type of business......
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Approximate Pages: 7 (250 words per double-spaced page)
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