What Is Marketing
Marketing is a very valuable part of a business. Marketing should begin with potential customer needs, not with the production process. Marketing should try to anticipate the customer’s needs. And then marketing, rather than production, should determine what goods and services are to be developed, including decisions about product design and packaging; prices or fees; credit and collection policies; use of middlemen; transporting and storing policies; advertising and sales policies; and, after the sale, installation, customer service, warranty, and perhaps even disposal policies.
Some of the most popular examples of companies who use marketing everyday to help boost sales are McDonald’s, Coca-Cola, Pepsi, and M&M’s. I believe that marketing is the most important part of an organization. It is the main source for getting business. Marketing brings the product to the customer through commercial and advertising, making the consumer want the product, and were to get it.
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