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SWOT ANALYSIS

ľ INTERNAL STRENGHTS

ľ INTERNAL WEAKNESSES

ľ EXTERNAL OPPORTUNITIES

ľ EXTERNAL THREATS

INTERNAL STRENGTHS

Global Reach:

EA has two major design studios, one in Vancouver and another in Los Angeles. Smaller designs studious are located in San Francisco, Orlando, London, and Tokyo. The spread out and location of these design studious allows EA to have a global reach. EA specifically targets consumers in three main markets, the United States, Europe, and Asia. The various geographical locations of EA¡¦s design studious enables EA to design games that are specific to different cultures. This strength that EA possesses and is unmatched within the game industry gives EA the power to launch its video games on multiple playing platforms, in numerous countries, and in many languages at the same time. EA has successfully launched its latest Harry Potter game simultaneously in 75 countries, on 7 different playing platforms, and in 31 different......

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Approximate Word Count: 2687
Approximate Pages: 11 (250 words per double-spaced page)

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