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Virgin Atlantic Strategic Analysis

Analysis of Strategic Factors:
Current mission is on tract for future growth of Virgin Atlantic. "Over the years Virgin Holidays has become the biggest tour operator to Florida and in a few short years operating to the Caribbean is already closing in on the number one spot in that region as well" (www.virgin.com) Virgin Atlantic's goal is to achieve 10% growth per year over the next few years. New routes will be announced including new routes to Sydney, Havana and Nassau. In addition, the growth will require recruitment of many thousands of staff and the nearly doubling of the fleet over the next decade.

1. Strategic Alternatives
All companies must ask several questions to play a pro-active part in a competitive environment.
• When and why change
• What step to change
• How and how fast to change
Virgin Atlantic has taken several steps to insure their future in the world; one step is attempting to construct their own refineries.......

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Approximate Word Count: 517
Approximate Pages: 3 (250 words per double-spaced page)

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