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SWOT Analysis
• Strengths
o BMW is not the best biggest but the best car company in the world.
o BMW has strongly influenced consumers through media and film industry.
o Spartanburg demonstrates that BMW is firmly committed to the US market and rededicated to the performance values that made BMW a cult here in the 1980s.
o The Spartanburg plant can build 250 to 300 cars a day and production is set up to be flexible so that it can produce several models on the same line in random sequence.
o The plant currently employs 1,500 people and the plan is to grow to 2,000 by the end of this decade.
o Spartanburg offer us the opportunity to develop a new set of relationships in North America.
• Weaknesses
o Their corporate image is too serious and tradition-bound.
o BMW was perceived to be a German-made car, not an American-made car.
• Opportunities
o The cars won't be that expensive as compared to German-manufactured cars.
o This is BMW's first auto plant outside Europe. This......

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Approximate Pages: 2 (250 words per double-spaced page)

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