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- MASTER OF ARTS IN INTERNATIONAL BUSINESS -
- LITERATURE REVIEW-

Attitudes and motivations that influence the selection of organic food among consumers

Adeline Marié Supervisor : M. Bloom
ETU 20030459

SUMMARY

General Background 4

1 Market development and cultural factors. 5
1.1 Culture influences the food choice. 5
1.2 The level of development of the country market influences organic food choice 6
1.2.1 A cross- national study of Danish and New-Zealand organic consumers. 6
1.2.2 The moderators of consumption depend on the market development 7

2 The attitudes that influence consumer 9
2.1 Attitudes and the Theory of Planned Behaviour 9
2.1.1 Attitudes 9
2.1.2 The Theory of Planned Behaviour and consumers ethics 9
2.2 The TPB in the context of organic food consumption 11
2.2.1 The importance of subjective norms as antecedents of values. 11
2.2.2 The multivariate modelling approach of ethical consumer choice 11

3 The relationship between......

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Approximate Word Count: 8497
Approximate Pages: 34 (250 words per double-spaced page)

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