Swot 4p Strategy
Wal-Mart
SWOT Analysis
Kara Groff
Table of Contents:
OverviewÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..Â…Â…Â…..page 3
StrengthsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…....Â…Â….page 4
WeaknessesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…...Â….Â…Â….page 6
Opportunities...............................................Â…...page 8
ThreatsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…....Â…Â…page 10
RecommendationsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…......page 12
ReferencesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…Â….page 13
Student: Faculty Member:
Kara Groff Dr. David J. Burns
2015 Cleneay Ave. Xavier University Marketing Department
Norwood, OH 45212 3800 Victory Parkway
(419)-656-1234 Cincinnati, OH 45407
GroffKC@Xavier.edu (513)-745-3956
Burnsd@Xavier.edu
Overview
Wal-Mart was founded in 1962 by Sam Walton when he and his brother James "Bud" Walton opened the first Wal-Mart Discount City in Rogers, Arkansas. Since then, Wal-Mart has grown to be the second......
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Approximate Word Count: 3344
Approximate Pages: 14 (250 words per double-spaced page)
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