Marketing 421
ORGANIZATIONAL OVERVIEW
The company that we have chosen to use for our team project is Hawaiian Tropic. This company was founded by Ron Rice in 1969. Hawaiian Tropic was the largest private manufacturer of sun care products in the United States until the company was acquired by Playtex Products, Inc. in May of 2007. Playtex Products, Inc. combined the Hawaiian Tropic products with Playtex Products already establish Banana Boat sun products. Playtex then became on of the largest manufacturers of sun care products in the western hemisphere. Although Playtex acquired the Hawaiian Tropic name and product Playtex still uses and develops under the Hawaiian Tropic brand name. (Wikipedia, 2007)
Hawaiian Tropic®: The Early Days
Ron Rice, founder of Hawaiian Tropic®, sold his first bottle of Hawaiian Tropic® the same day America launched the first moon mission July 16, 1969.
The first full trailer truckload of Hawaiian Tropic® product left the plant in 1974. That same year,......
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