Mcbride Financial - Marketing Plan
Marketing Plan
Matthew Sawyer
University of Phoenix
BSA310
William Schuyler
June 16, 2007
McBride Financial Services
McBride Financial Services wants to be the "preeminent provider of low cost mortgage services using state-of-the-art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota" (Apollo Group, Inc., 2004). However, in order for them to do this they will need to have a sufficient Marketing Plan in place. The company plans on achieving financial break-even within six months of commencing their operations and becoming profitable within one year of operating. They, also, plan on leveraging technology to minimize costs and maximize efficiencies for their customers and the business by applying for and obtaining mortgages (Apollo Group, Inc., 2004). The company plans on supplying their customers with the most efficient and effective processing of mortgage applications from inception to closing.
Since McBride is just starting out,......
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Approximate Word Count: 1021
Approximate Pages: 5 (250 words per double-spaced page)
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