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MARKETING NEW YORK CITY

November 13, 2006
1.0 PROBLEM STATEMENT AND OBJECTIVES
Now that the newly formed New York City Marketing Development Corporation (NYC Marketing) has been able to generate positive revenues by marketing New York City (NYC) as a brand, the organization is concerned with how the funds can be best used to "do what is right" for the City. In addition, several growth opportunities have been presented and management is faced with determining how the firm should proceed to meet end objectives.
The goals of NYC Marketing are to:
• Generate alternative means of revenue for New York City;
• Support City agencies and important City initiatives; and
• Promote New York City around the world to grow jobs and tourism.
By achieving the above listed goals, life in the City will be enhanced at no cost to the taxpayers.
2.0 SITUATION ANALYSIS
The following sections summarize the current situational analysis for NYC Marketing focusing on the environment in which......

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Approximate Word Count: 3439
Approximate Pages: 14 (250 words per double-spaced page)

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