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Book Review
Permission Marketing



Rodney Olden, Jr.
MBA 761
August 3, 2000

Godin presents Permission Marketing as a solution to what he terms the "Attention Crisis" marketing professionals face today. Although technology has created many new mediums that can be utilized to market products, it has also immensely increased the number of outlets vying for our attention. Compared to years ago when there were only a handful of networks and a small number of newspapers and periodicals, today we can select from 282 channels and more. The large number of choices imposed on a finite quantity of time means that consumers are willing to spend less and less time paying attention to marketing.
Technology has also allowed customers to steadily increased their standards to expect the highest quality product no matter what they purchase. This means that consumers no longer have to invest nearly as much time investigating what products will meet their......

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Approximate Word Count: 1310
Approximate Pages: 6 (250 words per double-spaced page)

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