Saved Papers

Save papers so you can find them more easily!

Join Now

Get instant access to over 100,000 papers.

Join Now!

Huh?

In January of 2007, John Antioco, 57, then Chairman and Chief Executive Officer of Blockbuster, was interviewed by the New York Times about Blockbuster's plans to roll out its own digital distribution service, and about their new Total Access program, which gave customers the option of returning DVDs through the mail or exchanging them at a store. "[We'll launch digital downloading] this year. While we don't see digital downloading as becoming a big business in the next year or two, our mission is to provide customers with completely convenient access to movies. We launched Total Access on November 1, and in the last two months of the year we added 700,000 subscribers. [Seventy to seventy-five percent of customers are staying on and paying for the service after a two-week trial.] That's a much higher conversion rate than any of our previous programs. The program takes the best of Blockbuster Online, which is a very large selection of movies—65,000 titles—and convenience,......


View the rest of this paper...

Approximate Word Count: 1264
Approximate Pages: 6 (250 words per double-spaced page)

Why should you join Frat Files?

  • - It's safe, secure, and private.
  • - Instant access to over 100,000 papers. New papers are added hourly.
  • - Fast and reliable customer support.

Credit Card

PayPal

Bank Account

Similar Essays

  1. Huh?

    huh? In January of 2007, John Antioco, 57, then Chairman and Chief Executive Officer of Blockbuster, was interviewed by the New York Times about Blockbuster's plans to roll out

  2. Huh

    huh Johnathan Locke, most often referred to by his surname "Locke", is a fictional character on the ABC television series Lost played by Terry O'Quinn. Although he typically has a

  3. Huh?

    huh? Like the novel, the essay is a literary device for saying almost everything about almost anything. By tradition, almost by definition, the essay is a short piece, and it is

  4. Huh

    huh Competitors Analysis In porter's five forces model for Xbox, suppliers and customers have little power over Microsoft. Substitutes, like general-purpose PCs, have a much

  5. Huh

    huh Business Law – 2301 Choice Case 1 Citation: TOWN OF CASTLE ROCK, COLORADO v. GONZALES, individually and a next best friend of her deceased minor children, GONZALES et al. No.