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In relation to The Economist survey on the telecoms industry entitled ‘Your television is ringing: a survey of telecoms convergence', examine the macro environment in which traditional ‘fixed-line' telecoms companies (such as BT or France Telecom) operate, and describe the main challenges they face. (50% of the marks)

In the heyday of the telecoms market prior to deregulation, voice data traffic was the core product of all the major players, France Telecom, Deutche Telecom, British Telecom, Energis, Cable and Wireless and so on. It was in the late 1990's that the macro environment started to change. There was a final upsurge in voice traffic which was due to the proliferation of internet access into homes and was carried over the analogue systems as voice traffic, rather than the now commonly used data transmission and this was charged per minute.
BT the government incumbent at the time had the monopoly on the market (Adapted from Grant, 2002), this was due to it controlling......

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Approximate Word Count: 1423
Approximate Pages: 6 (250 words per double-spaced page)

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