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Drop It Like Its Hot

The article "Droppin' It Like It's Hot" is mainly about tennis player Serena Williams, and for the most part goes into how her "black sporting body" is perceived by Americans, fetishized, and commercialized in our society. The article also talks about how William's celebrity is due largely in part to the fact that though black in a Caucasian dominated sport, she has been enormously successful, has a healthy appearance, and appeals to an area of black society that is not normally visited: the success of their females. Due to these attributes she is supposedly highly marketable because of the fact that she can reach out to almost anyone.
The article itself also goes into detail about her commercial endeavors for Wrigley's, Close Up, McDonalds, and Nike. The author goes through each of these articles, and describes any racial ideologies that may be connected to them. For example, in the Wrigley's commercial the appearance of Williams' lips in the shape of a vulva, blowing a kiss,......


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Approximate Word Count: 559
Approximate Pages: 3 (250 words per double-spaced page)

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