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Lexus Promotional Plan

Lexus RX 400h Promotional Plan

Introduction:
In 1983 Toyota decided it was time to produce a luxury vehicle to compete with the world's best. Toyota made automotive history in 1989 when the first Lexus was unveiled. Now 16 years later the rx400h hybrid is here to do it again by being the world's first luxury hybrid SUV on the market. Performance orientated, the Lexus hybrid delivers advanced hybrid technology along with increased power and outstanding fuel efficiency. Advertising will play the biggest role in the overall promotion following by public relations, personal selling and sales promotion. The Lexus name is very well established in the world. With that being said, the promotional plan will focus more on the hybrid technology aspect of the rx400h and opening potential buyers eyes to the availability of this innovative vehicle. Not only will it capture the hearts of people wanting to save gas and the environment, but also performance driven individuals since it is the......


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Approximate Word Count: 1250
Approximate Pages: 5 (250 words per double-spaced page)

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