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Ethics are values relating to human conduct with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions . Beyond written laws and regulations, companies are also governed by social codes and rules of professional ethics. In simplicity, it means ¡§doing the right thing.¡¨ Considering tea as a product itself, some of the main ethical considerations in relation to its production, distribution and marketing, are as follows:

PRODUCTION:
The production of tea starts at its plantations. Some important ethical considerations are:
„X Conversation of wildlife: Growing one crop over a large area leaves it vulnerable to pests and diseases, increasing the need for pesticides and insecticides. These toxins leak into waterways and pose a serious threat to the wildlife in the surroundings. Such use of chemicals should be governed and used in moderation.

„X Conservation of soil fertility: Great importance......

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Approximate Word Count: 965
Approximate Pages: 4 (250 words per double-spaced page)

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