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Enterprise Rent-A-Car

Question No. 1.

What opportunities and threats does Enterprise face?

Enterprise was the market leader of the car rental business and was the highest revenue producer. The main success of its business was its concentration on a single market segment and consistent delivery of services to its customers and care for employees. Thus, the industry of car rental was increasing significantly and hence there were number of opportunities and threats Enterprise could face in its few coming years.

Opportunities

• Working at enterprise offers real opportunity to their employees in terms of their career growth. Growing at Enterprise was faster than any where else. With advancement, there was an opportunity for significant increase in income.

• The branch offices were the key to success and since Enterprise had resources to expand they could increase the number of branches.

• Enterprise used profit sharing plans with their employees, higher the branch profitability higher the......


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Approximate Word Count: 667
Approximate Pages: 3 (250 words per double-spaced page)

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