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Strengths:
• Synergy's skin care market volume has increased for the past 5 quarters. With an annual rate of 12 percent and 16 percent in dollar sales.
• Synergy's market hasn't been explored much. Other companies offer either 1 to 2 products. Or they offer high end products that are not mass marketed. There isn't a middle priced market. It is either high end or low end.
• Belle Couleur is the market leader in France. With 22 different shades to choose from.
• The hair coloring market has increase has nearly doubled since 1986 to 1989 and is still rising.
• Belle Couleur is the main competition for middle price hair color.

Weaknesses:
• People might not associate that Belle Couleur and Synergie are product extensions of the great and trusting company L'Oreal.
• It is priced slightly higher than the lower priced products but is overall a better product for the price. It is priced in the middle of cosmetics.
• People could be brand sensitive and scared of......

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Approximate Word Count: 386
Approximate Pages: 2 (250 words per double-spaced page)

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