FratFiles

• Save Paper

Strengths:
• Synergy’s skin care market volume has increased for the past 5 quarters. With an annual rate of 12 percent and 16 percent in dollar sales.
• Synergy’s market hasn’t been explored much. Other companies offer either 1 to 2 products. Or they offer high end products that are not mass marketed. There isn’t a middle priced market. It is either high end or low end.
• Belle Couleur is the market leader in France. With 22 different shades to choose from.
• The hair coloring market has increase has nearly doubled since 1986 to 1989 and is still rising.
• Belle Couleur is the main competition for middle price hair color.

Weaknesses:
• People might not associate that Belle Couleur and Synergie are product extensions of the great and trusting company L’Oreal.
• It is priced slightly higher than the lower priced products but is overall a better product for the price. It is priced in the middle of cosmetics.
• People could be brand sensitive and scared of changing......

View the rest of this paper...

Approximate Word Count: 386
Approximate Pages: 2 (250 words per double-spaced page)

Similar Essays

1. L'Oreal Case Study
   

   L'Oreal Case Study. Problem Identification There is a need to find out what
   product lines should be introduced into the Dutch market ...

2. L'Oreal Case Study
   

   L'Oreal Case Study. L’Oreal Introduction L’Oreal is the largest cosmetics
   company in the world. It shouldn’t be a surprise ...

3. L'Oreal Case
   

   L'Oreal Case. Strengths: • Synergy’s skin care market volume has increased
   for the past 5 quarters. With an annual rate of 12 ...

4. L'Oreal Case Study
   

   L'Oreal Case Study. Stigmatised groups: Ability to take perspective, experienced
   empathy , perceived threat and attitudes. Stigmatised ...

5. L'Oreal Case Study
   

   L'Oreal Case Study. Recognizing the increasing rate of obesity in both children
   and adults Effortless Innovations, was founded with ...