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Global Communications

Essentially, benchmarking is a tool. This tool can be employed in several areas as an indicator of business profit margins, investment returns, market cycles, sales, and costs. Benchmarking can also be used to access product development, services, customer responsiveness and even in how a business might improve products and other forms of service. Generally, there are two forms of benchmarking involved including internal and external benchmarking processes.
Finally, benchmarking is generally treated in a rather structured manner where a particular model might form the development of a step-by-step process. The idea of structured processes is to provide an objective process by where a business can clearly see where its progress is headed. With this idea in mind, a business can assess changes, variations of those changes, and even tailor the process to fit business expectations. The following examples of several businesses will give an idea of the process on general terms, and......


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Approximate Word Count: 4436
Approximate Pages: 18 (250 words per double-spaced page)

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