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MOTIVATION THEORIES:

Goal Setting Theory:

In the late 1960s, Edwin Locke proposed that intentions to work toward
a goad are a major source of work motivation. That is, goals tel an
employee what needs to be done and how much effort will need to be made.

Specific hard goals produce a higher level of output than does the
generalized goal of "do your best". Why? The specificity of the goal itself
seems to act as an internal stimulus. For instance, when a trucker
commits to making 12 round trips between Toronto and Buffalo, New York,
each week, this intention gives him a specific objective to try to
attain.

The conclusion is that intentions - as articulated in terms of hard and
specific goals - are the motivating force. Under proper conditions,
they can lead to higher performance.

How a manager can use Goal setting theory for effectiveness:

In order to make the goal setting theory operational a manager may use
MBO program:

Management by objective......

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Approximate Word Count: 3054
Approximate Pages: 13 (250 words per double-spaced page)

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