Dollar General Case Study
Q1: Describe Dollar General’s business strategy. What has the company been so successful?
A1: Dollar General’s main business strategy is to focus on being the leading distributors of consumable basics, with 30% of the merchandise at $1.00 or less. Dollar General believes in maintaining an assortment of consumable merchandise and making shopping for everyday items hassle free and simplistic.
Deriving most of their customer basis from Low, Middle and fixed income earners. With under-serviced rural and urban neighbourhoods being the bench mark of their locations.
The company’s success can only be derived from its current ability to keep costs to a low, employing minimum staff to operate each store as one point. Another would be stock in general; keeping it at a low price enables more of the item to be sold. Finally Dollar Generals policy’s on getting a store ready and opened in 8 days or less. This in term would also generate enough hype and attention to a new stores opening......
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Approximate Word Count: 1273
Approximate Pages: 6 (250 words per double-spaced page)
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