The Pursuit Of Service Marketing Excellence
The Pursuit of Service Marketing Excellence in the Indian Context
- A Snapshot
By
Srikant Kapoor
PGDM(Mktg.), HDSM(NIS), DHMCT
Faculty-Management
BCIHMCT, New Delhi
E-mail: srikapoor_0111@yahoo.co.in
Prof. R.K. Bhandari
PGDM(HR), BSc, CHE(USA)
Asst.Professor
BCIHMCT, New Delhi
Genesis
India today is uniquely poised to take a quantum leap globally thanks to the recent awakening in the services sector. India which has been an agrarian economy did well in the manufacturing sector after independence, but its emergence as a player of note in the global arena is mainly due to the services sector. Service economy is now considered the golden key to India's future.
Advantage to India
The technological advancements of the last century have been bestowed an unheard of premium on the human resource which came as a windfall for the Indian economy, especially for its service industry. India has a definite resource advantage to meet the growing global......
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Approximate Word Count: 1000
Approximate Pages: 4 (250 words per double-spaced page)
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