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22 Immutable Laws Of Marketing

The 22 Immutable Laws of Marketing

Marketing consultants, Al Ries and Jack Trout, carefully and logically outline 22 "absolute" laws for succeeding in the marketing arena in this book. This duo is also credited for authoring Bottom-Up Marketing, Marketing Warfare, and Positioning. The main point, repeated throughout the book, is that marketing is based around the perception of the consumer and once that consumer has formed an opinion on your product or company, it's nearly impossible to change it. Each chapter identifies an immutable law and provides plenty of examples of how different prominent companies' marketing strategies either succeeded or failed based on a particular law. Failures often occurred due to poor decision making by a company based on false assumptions. As you read through the book, each law seems fairly simple understand and apply. But the key is using a combination of all 22 laws to be successful.
Every year there are billions of dollars wasted by......


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Approximate Word Count: 1524
Approximate Pages: 7 (250 words per double-spaced page)

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