Case1: Web Advertising Strategy Helps P & G Compete.
1. Why was the online approach more effective than the traditional one?
In my opinion, the heart of advertising is to be able to influence the buyer's decision to buy the product and to be able to recognize the product. I think the reason why online approach becomes more effective than the traditional one because the customer is easy to receive, learn and respond through these advertising and the advertising cost is lower than some traditional advertising too. Moreover, it also helps companies to build some special relationships with customers that are not possible in the other marketing systems such as collecting valuable customer data, product customization, personalized service, and getting the customer involved interactively.
2. Discuss the logic of multiple Web sites for one company.
In the large company such as P&G need the multiple Web sites because the company has various kinds of products they need to be more specific to the customer of each product. In my view,......
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Approximate Word Count: 354
Approximate Pages: 2 (250 words per double-spaced page)
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