Sr
"The Body Shop"
Introduction.
The Body Shop International is a cosmetic and skin-care company dedicated to producing products based on natural ingredients. The products are directed towards women who look to take care of their skin and beauty and who are socially conscious.
Anita Roddick, the founder and co-chair of the board of directors was charged with adapting to new conditions in the U.S. marketplace.
The company was facing several challenges and receiving greater pressure to resolve such issues as:
The U.S. market is large and relies on the use of intensive publicity; however, The Body Shop's policy is not to advertise.
Discrepancies between the organizational and cultural values of the company with those of the U.S. market.
Absolute dependency of the company on its two founders, Anita and Gordon.
Shareholder concerns over use of tax exemptions towards some of the interests of the founder and director of The Body Shop.
Relevant points:......
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