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Case 4: Godiva Europe
Current Situation
Godiva International is a luxury chocolate producer in three countries throughout the world; United States, Japan and Europe. Chocolates are produced for individual consumption, either as a gift or for self-indulgence. The company has 3 decision centers, which all fall under the Godiva International brand. The company operates under the Campbell's Soup Europe and Asia region. Godiva Europe is headquartered in Brussels, Belgium which is known as the birthplace of chocolate. The main production factory is in Belgium and in 1990, Godiva produced 3000 tons of chocolate for over $27.2 million USD in sales for the region of Europe. 75% of European production is either under the Godiva name or under the brand name Corne' Toison d'Or. The remaining 25% of European production is for the United States and Japan, where the price of chocolate is sold for $59 USD and $118 USD/kilogram respectively. This compares to a sales price of $31.76......

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Approximate Word Count: 4181
Approximate Pages: 17 (250 words per double-spaced page)

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