Hispanic Conservatism
Communicating Conservatism: Reaching Hispanic Communities
Conservatives know that a key component of the left's ongoing demagoguery is to portray us as uncaring, mean-spirited, and racist--the universal insult. Conservatives are described as opposing not just core minority beliefs, but also their very identity. This suggests that we have to either disassociate ourselves from certain ideas or change our ideas altogether in order gain support among minorities.
The truth is that we do not have to change the heart of our message when communicating with minority groups. This is especially true with Hispanics. The personal values of Hispanics are conservative. From birth Hispanics ingrain in their children notions of family, hard work, and opportunity. The rapidly growing Hispanic middle class is, in fact, discovering the need for lower taxes and less government regulation of small businesses.
But in order to connect with this natural core constituency, conservative leaders must......
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