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Kudler Fine Food

Running head: STRATEGY

Strategy Kudler Fine Foods
Name
University of Phoenix

MBA/***
Managing the enterprise
Name
February, 1, 2004


Strategy
Kudler Fine Foods is a local gourmet food store company in the San Diego metropolitan area. The company is founded a few years ago by President Kathy Kudler and has three stores located in La Jolla, Del Mar and Encinitas. Kathy Kudler's vision is "to create one store that would stock a wide selection of the freshest ingredients as well as all of the tools a gourmet cook could ever want" (Kudler, n.d.).
Kudler would like to expand the services, to improve the efficiency of the operations and increase customer's purchase cycle in the next year. In order to obtain these objectives Kudler will have insight in how the changes in technology have created business opportunities and are interested in the identifying of the generic strategy and tactics. The management would also like to know how they can continuously scan the fine......


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Approximate Word Count: 1693
Approximate Pages: 7 (250 words per double-spaced page)

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