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Marketing

Marketing Plan: Phase One Paper
McDonalds is one of the world's best-known fast-food restaurants. The management team chose a descriptive Mission and Vision statement and centered their values on the four marketing P's. In the initial phase of the marketing plan, the team has chosen a new product offering called the McVeggie. This phase of the plan will detail the company, the new product, the importance of advertising to the corporation, the SWOTT (strengths, weaknesses, opportunities, threats and trends) and will detail the initial marketing strategy around the framework of the four Ps.
Mission and Vision
Weinstein (2001) describes McDonald's mission and vision as, "McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile." (para 2).
To achieve this mission, McDonald's focuses on three worldwide strategies: first......


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Approximate Word Count: 1034
Approximate Pages: 5 (250 words per double-spaced page)

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