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Gap Analysis: Riordan Manufacturing
Riordan Manufacturing, a Fortune 1000 enterprise and global plastics producer, creates custom plastic parts for customers primarily in the automotive industry, aircraft manufacturers, the Department of Defense, bottlers and beverage makers, and appliance manufacturers. Recently however, declining sales and uneven profits have forced Riordan to make several strategic changes in the way it manufactures and markets its products, and management is working to address motivational issues within its workforce (University of Phoenix, 2007).
This following will cover aspects of Riordans' issues, opportunities, and stakeholder perspectives and ethical dilemmas that are present. This paper will also cover Riordans' desired end-state goals as a result from implementing new strategies.
Situation Analysis
In response to declining sales and uneven profits, Riordan has been forced to change its sales process and has adopted a customer-relationship management......

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Approximate Word Count: 1946
Approximate Pages: 8 (250 words per double-spaced page)

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