Research Skills
1) Title for dissertation
An investigation into whether the driving success of the Tesco brand will cause a negative effect on the food retail industry.
2) Introduction
The intention of this research is to investigate whether Tesco's continuing growth in the United Kingdom is having a negative effect on the food retail industry. Tesco have grown from a standard food retailer to becoming the third largest food retailer in the world in just 10 years. My aim is to investigate whether their rise to the top will have major effects on competition and suppliers.
I have chosen to investigate the effects of Tesco's brand power as it is becoming increasingly opposed. This is due to growing evidence that indicates that Tesco's success is partly based on trading practices that are having serious consequences for suppliers, farmers, overseas workers, local shops and the environment.
I am also interested in how Tesco has diversified into other markets including electronics. I aim......
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Approximate Word Count: 1786
Approximate Pages: 8 (250 words per double-spaced page)
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