Shift: Inside Nissan's Historic Revival
A Book Critique of:
"SHIFT: Inside Nissan's Historic Revival"
by Carlos Ghosn
When Brazilian-born, French-educated son of Lebanese parents, Carlos Ghosn was named COO of Nissan in 1999, the company was heading towards bankruptcy with a record loss of more than $6 billion in fiscal year 1999. In Shift, Carlos Ghosn recounts how he achieved one of the most astounding turnarounds in automotive – and corporate – history.
Ghosn's Nissan Revival Plan (NRP) outlined seemingly impossible goals (1) return Nissan to financial stability within 12 months;(2) reduce debt by 50% within 3 years; (3) increase operating margins to 4.5% of sales in 3 years. Within eighteen months, Ghosn and his executive committee successfully brought Nissan into the black and transformed the company back to the powerful global automotive manufacturer it once used to be.
Carlos Ghosn gained his management principles and practices while rising through the ranks at Michelin and Renault. Francois......
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Approximate Word Count: 836
Approximate Pages: 4 (250 words per double-spaced page)
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