Radio One Analysis
Radio One Inc. is a company that was founded in 1980 by Catherine Hughes who had learned the radio business while teaching at Howard University. Catherine and her husband purchased WOL-AM in Washington, D.C. for just under one million dollars. Hughes changed the format from R&B music and public affairs to talk radio. To cut back on expenses the Hughes became radio personalities.
Expansion for Radio One began in 1987 when the Hughes' purchased WMMJ-FM in Washington for about $7.5 million and began broadcasting a new musical format targeting African-Americans. In 1992 and 1993, Hughes acquired four stations in Baltimore, Maryland, for $6.4 million and in 1995 purchased WKYS-FM in Washington for $34 million. Also, in 1995 Alfred Liggins lll, CEO and president of Radio One Inc., saw an opportunity to expand into the Atlanta, Georgia market. Liggins believed that the African-American population was growing and it presented a profitable opportunity. Hughes and the rest of the Radio......
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