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Corporate Social Responsibility: Perspectives

"The modern large industrial corporation is in many respects a public institutionÂ….it holds power in trust for the whole community". The quotation epitomizes the awesome power, influence and resources that the present day business corporation possesses, and the extent to which they can contribute to the society of which they are part of.

There are three emerging perspectives that inform corporate social responsibility:

Reputation Capital

This perspective recognizes the importance of reputation capital for capturing and sustains markets. Seen thus, corporate social responsibility is basically a new business strategy to reduce investment risks and maximize profits by taking all the key stakeholders into confidence. The proponents of perspective often include corporate social responsibility in their advertising and social marketing initiatives.

Eco-Social Perspective

The proponents of this perspective are the new......

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Approximate Word Count: 3191
Approximate Pages: 13 (250 words per double-spaced page)

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