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George A. Hacker wants to make a very clear point in "Alcohol Advertising: Are Our Kids Collateral or Intended Targets". He explains that no matter what the alcohol industry tries to do kids will inevitable end up in the cross hairs. This is because when someone reaches the age of 21 they are a huge target for the big companies, and according to Hacker " the sad reality is that kids under the age of twenty one fall into this category". Underage kids end up seeing all these advertisements not meant for them but still get a picture in their head that drinking is okay.
Hacker says that the use of " animals, cartoons, humor, music, athletes, an d themes of belonging and friendship" will inevitably catch the fancy of young people. He says many childish promotional campaigns have been used, such as "spuds mcinzie, the Budweiser frogs, and the wassup dogs." Hacker does say the commercials comply with industry standards, although they are "weak" ones. He says that the commercials are not......

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Approximate Word Count: 807
Approximate Pages: 4 (250 words per double-spaced page)

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