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Executive Summary

Mr. Nakamura had built a substantial business and the Crysanthemum brand became Japan's best selling brand. But he had no business outside of Japan and the Japanese market was already flooded with lot of other handicrafts. So he needed to look for new markets.
This was the situation when he received offers from two highly recommended U.S companies.

Each offer has been evaluated in terms of brand representation, cost reduction and maximization of profit margin.
It is recommended that Mr. Nakamura should sign a deal with the Sammelback, Semmelbach and Whittacker Company for growing his brand in the U.S market.
( Word count – 100)

Table of Contents

SR.No. Content Page No.

1. Situation Analysis 03

2. Problem......

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Approximate Word Count: 1224
Approximate Pages: 5 (250 words per double-spaced page)

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