Nike+ Ipod Sport Kit
EXECUTIVE SUMMARY
The purpose of this report is to analyze Nike, Inc to assist the company increasing market share and sales through the product of Nike+ iPod Sport Kit and Nike+ shoes by the end of 2008. The key issues facing by Nike in marketing this product are narrow target segment and inappropriate buzz promotional strategy. There is also a minor issue of the kit's limited functionality which hinders for product growth. As a result, the current target segment of elite runners should be redefined and expanded to include the "sport fashionistas", technology savvy footwear customers, and people who are interested in sports in general. This would make the product appeal to a broader general public and increase sales potential. As for the marketing strategy, Nike should turn to traditional advertising campaign in massively broadcasting the product at different media outlets, and also sponsoring various sports events to raise awareness. Increasing efforts on the Sport Kit's research......
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Approximate Word Count: 2809
Approximate Pages: 12 (250 words per double-spaced page)
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