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K-Swiss Company Analysis

Brief History – K-Swiss, Inc. is a shoe company founded in 1966 by two brothers from Switzerland, Art and Ernie Brunner, who moved to Southern California in 1960. The two brothers were former top skiers, and took a heavy interest in tennis when they moved to the United States. Finding the current canvas style tennis shoe to be disappointing, they decided to construct and sell their own high performance tennis shoe. This shoe featured all-leather material, a shock-absorbing insole, a one-piece rubber outsole with a reinforced toe design, a d-ring lacing system, and a five stripe system down the side of the shoe to resist stretching. These features resulted in a high quality shoe priced at $20—approximately 2.5 times the price of the canvas tennis shoe at the time.

In 1986, Stephen Nichols and a group of investors purchased the company for $20 million. Nichols' basis for purchasing the company was that the design of the K-Swiss classic shoe would remain appealing for 50......


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Approximate Word Count: 399
Approximate Pages: 2 (250 words per double-spaced page)

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