Explain The Problem Posed To Google By Click Fraud And Evaluate Its Response.
Explain the problem posed to Google by ‘click fraud', and evaluate its response.
Introduction
‘Click fraud' is a term used to describe when someone clicks on a search ad with some level of ‘ill intent' and it is emerging as a prevailing and costly problem on the internet, particularly for the search-ad industry. Internet search companies are the main force responsible for combating this type of fraud, yet they also contrarily profit from it. Therefore, it is forseeable that while Google has some of the means, the company may not necessarily have the incentive to completely stop click fraud, considering a very high proportion of its revenue originates from advertising revenue. As a leader of this industry, Google's standards are significant and will influence the emergence of standards in this industry. From its beginnings in 2002, the affiliated internet ad company of Google, AdWords, has began to evolve from a stance of protecting its click fraud response methods to sharing......
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Approximate Word Count: 2128
Approximate Pages: 9 (250 words per double-spaced page)
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