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About the Authors
Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

Lisa Johnson is a CEO of The ReachGroup , a consulting firm specializing in and advising on the women-consumers behavior. She is a leading corporate trainer and brand consultant who worked with several top US companies. Her contributions to marketing concepts are acknowledged by Harvard Business School's Working Knowledge, The Chicago Tribune and many other leading journals and magazines. L. Johnson is also known as an author of Mind Your X's and Y's, a book devoted to the marketing to generations X and Y.

Andrea Learned was co-founders of ReachWomen and is a President of Learned-On- Women , a blog speaking and writing on how to design and implement marketing to women. She specializes on bridging traditionally male-oriented industries, such as outdoor sports or consumer technology, with women-oriented ones. A. Learned is famous for her insightful......

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Approximate Word Count: 3263
Approximate Pages: 14 (250 words per double-spaced page)

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