Euro Disney - Case Study
1 Introduction – Euro Disney's Plans and Reality
When the International Offer of Shares for the Euro Disneyland S.C.A. (in the following called Euro Disney) was published in October 1989 the plans for this new enterprise of the Walt Disney group were ambiguous. The financial plans for the first year of operation projected total revenues of FF 5,482 million and a net profit after taxation of FF 204 million. For the following years the development should be even more impressive. At that time the plans were seen as a consequent application of the concepts of the existing Disney-designed theme parks.[1]
Just a short time after Euro Disney was opened in time on April 1992 it was obvious that reality would not meet the plans. In November 1992 the financial reports for the year ended 30 September 1992 were published which included the first 172 opening days of Disneyland Paris. There the management had to announce a loss of FF 188 million. The second year was even worse. Although......
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Approximate Word Count: 2259
Approximate Pages: 10 (250 words per double-spaced page)
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