Persuasion
Persuasion is an art, and this movie is a masterpiece. From start to end it utilized many aspects of persuasion. Overall the main idea to convince the audience of an agenda is unquestionably the director and writers intentions. We have seen advertisements against smoking, either the "Truth" campaigns or a man with emphysema struggling to tell his story. This is a film exposing the internal schema behind the big tobacco company. They accomplished this by loading "Thank You for Smoking" with many tactics and signs of persuasion from each actor's perspective. This movie is a hand guide for anyone wanting to master the skill of pathos, also known as emotional appeal.
Through this course we learn that persuasion is co-persuasion. Author, Joshua Renolds said, "The young mind is pliable and imitates, but in more advanced states grows rigid and must be warmed and softened before it will receive a deep impression." Nick Naylor, Vice President of the Academy of Tobacco Studies,......
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