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Coca-Cola, an established brand internationally, does a marketing flop. How does a multi-billion-dollar corporation fail in the launch of a new product? What led to what some experts call the "Coke Fiasco" in 1985?
In 1985 Coca-Cola decided to introduce to the market a "variation" of the original formula. They called the product, New Coke, with the intent that it too would take the market by storm like its predecessor had. However, according to various articles, it soon became clear that customer were in an uproar about the change to the American classic drink. Michael Ross from MSNBC.com quotes, "[S]ome likened the change in Coke to trampling the American flag." www.buildingbrands.com wrote in an article, "The launch created a ‘public outcry', with Coke receiving 40,000 letters of complaint and over 6,000 calls a day to the company's ‘0800' phone number."
Customers from all over were buying supplies of the original Coke in bulk. Ross says that, opportunist ingeniously took......

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Approximate Word Count: 711
Approximate Pages: 3 (250 words per double-spaced page)

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