Swot / Tows Starbucks
Strengths
• Global presence
Starbucks has a widespread global presence. The company operates about 13,168 retail store locations. The company's widespread presence provides it with widespread brand recognition and a strong customer base.
• A disciplined innovator
Starbucks is a disciplined innovator. The company effectively manages its innovation time line generating consistency in same store sales. Starbucks' ability to roll out new products relatively quickly is a considerable competitive advantage for the company.
• Increase in revenues and profits
The company recorded revenues of $5294.2 million during the year ended September 2004, an increase of 29.9% over 2003. The company's revenues grew at a compounded annual growth rate of 25% from fiscal 2000 and fiscal 2004.
This significant rise in revenues provides the company with a strong financial base and enables it to undertake new business ventures.
• Clustering of company units
With the continued growth of the......
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