Nike- Case Analysis
Case Report - Nike
Introduction
Many of us know Nike for the clever maketing campaigns, celebrity athelets, "swoosh" logo, and "Just Do It!" slogan. In 1963 the world's largest athletic shoe company was founded by Philip Kight and Bill Bowerman for $500 apiece and a handshake, and today has over $9 billion in revenues.
After several years of record breaking performance Nike's global labor practices were brought to the attention of the public as early as the 1990s. Which included publishings in Harper's magazine that a Nike subcontractor paid woirker's just under 14 cents an hour. Other reports include a CBS 48 Hours report on the physical abuse of Vietnamese workers, which supervisors beating employess with shoe parts when production problems arose.
On April 24, 2000 Philip Knight a former University of Oregon track and field star, announced that he would no longer donate money to the University. Which was a result of the University's intention to join the......
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