Spam Cost In Business Organizations
What is spam?
Spamming is considered as a form of computer abuse. Computer abuse is defined as: “The commission of acts involving a computer that may not be illegal but that are considered unethical”. (Laudon & Laudon, 2006, p.169).
Spam itself is defined as: “Junk e-mail sent by an organization or individual to a mass audience of Internet users who have expressed no interest in the product or service being marketed”. (Laudon & Laudon, 2006, p.169).
Is spamming and important management issue? Why?
• Spam costs for business are very high because of the computing and network resources consumed by billions of unwanted e-mail messages and the time consumed in trying to deal with these messages.
• 35% of business e-mail messages received is spam and reaching 50% by 2005 (Gartner Group)
• Average worker receives 13.3 spam messages per day, requiring around 6 minutes of working time to handle these messages. (Nucleus Research)
• Handling spam mail costs around $87 billion in......
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